Five signs it’s time to outsource your hospitality business’ marketing
As NSW hospitality venues begin reopening after a crazy year of redefining services and reinventing brands to stay afloat, you’re probably at your wits end.
I’m finding a lot of Sydney business owners are stressed to the point of burnout, and lost as to how to keep ahead of the game in this new post-COVID world of business.
Running a hospitality business should never be like a game of ‘Diner Dash’, no matter how addictive it may be to see how many tasks you can juggle at once.
After chatting with many of you recently about how the current restrictions have forced you to take on more than you can chew, it got me thinking. The simplest way to reduce your workload right now is to outsource the marketing for your hospitality business.
So let’s look at the top 5 signs that suggest now is the time to relieve yourself of the burden and outsource your marketing:
1. You do the marketing for your business, but don’t really have a plan.
Your Instagram is a muddle of colours, your Facebook posts are irregular and your website is totally out-of-date. Oh dear!
The best marketing specialists work with you to set out a plan of attack. While an in-house marketing strategist may cave in to your ego (no offense), outsourcing obliterates this issue so you can be assured you’re receiving honest feedback on your current marketing strategy (or whim).
2. Marketing your business is overwhelming and stresses you out!
When brain fatigue kicks in, it’s hard to get back on track. If you’ve been running the books, reinventing your services to meet the current demand, and trying to manage your marketing, you’re doing too much – and that will show in your business.
Outsourcing your marketing means less stress for you, and more time to focus on growing your business through other means, including staff training, professional development and providing exceptional service to every customer that enters your premises (or orders online!).
3. You want more time to focus on your business and the things you love to do.
Outsourcing your work to a marketing specialist with industry experience means they’ll run on the hamster wheel so you don’t have to. Marketing is a full-time job, and any business owner who has found success promoting their business independently will know this. But these people are few and far between.
To be truly successful, you need time to switch off, and the best way to take back that stolen time is to outsource your marketing tasks to someone who is ready to think up great content while you do - well, anything else!
4. You are ready to turn it up a notch and take your marketing to the next level.
Especially relevant to larger businesses, this is where an outsourced marketing expert can give you a great return on investment.
Figuring out why your competitors have been doing so well can be puzzling if it appears they’re doing all the same things as you. If your business has enjoyed a steady run of publicity and footfall up until now, something may need to change.
A fresh set of eyes, independent market research and renewed strategies to revitalise your business inline with your competitors can be achieved with an outsourced marketing professional for a relatively low price compared to hiring a full-time staffer.
5. You’re ready to ‘let go’ and partner with a trusted marketing specialist.
Believe it or not, a lot of small business owners think the answer to their marketing needs is to hire an in-house Marketing Manager. While this may work for some, the majority of business owners find this to be an expensive venture.
Outsourcing your hospitality marketing to a professional with industry experience can save you vast amounts of money, and give your business a dynamic feel without the hassle of hiring.
So friends, you’ve made it this far. Now’s the time to let out a sigh of relief as you delegate that overwhelming, time-consuming task to s