Image by Robert Bye

To begin all my clients no matter how big or small their business may be are to start with a strategy. Our strategies are the essential entry point to our services.

If you want your business to succeed in standing out from its competitors, you need someone who understands hospitality to help you get there - with over 15 years of hospitality experience under just one of our belts, we know how to structure a epic plan to get you results.


We know you want to attract more customers, build your brand and make more money so as apart of our details strategies we align your business goals and marketing activities along with research into your local area, customers and competitors, audit your digital platforms, dig into your current activities, identify campaign ideas, key dates and so much more.


These strategies are are much more than the basic ‘plan of attack’ strategies you may have seen in the past.
We will map out all that we can to help your business grow and get those results you have been dreaming of!

Marketing Strategies

Strategy Inclusions

Marketing

90 min 1:1 strategy call or meeting with Shellie where we define your current position, look at what's working and what's not and align your business goals with your marketing goals

Full audit of your current social media and digital marketing channels (website, Google My Business)

Competitor analysis


Research local area and consumer insights


Defining customer personas


Diving deeper into your current brand(voice + personality)

Organic + paid social media strategy


Collaboration and partner research


Campaign generation - strategies to help drive revenue


Research into 3rd Party advertising opportunities


Database + email marketing strategy

Customer journey


Diving deeper into your brand (colours, voice + personality)


Key date calendar

Social Media

90 min 1:1 strategy call or meeting with Shellie where we define your current position, look at what's working and what's not and align your business goals with your social media goals.

Audit of your current social media channels


Competitor analysis


Organic + paid social media strategy based on your goals and objectives


Identify measurements of success


Content strategy


Hashtag research


Influencer research and strategy


Ad audience recommendations


Image and style guide


Diving deeper into your current brand (colours, voice + personality)

Ready to get a plan put in place to achieve your business goals?