To begin all our clients no matter how big or small their business may be are to start with a strategy. Our strategies are the essential entry point to our services.
If you want your business to succeed in standing out from its competitors, you need someone who understands hospitality to help you get there - with over 15 years of hospitality experience under just one of our belts, we know how to structure a epic plan to get you results.
We know you want to attract more customers, build your brand and make more money so as apart of our details strategies we align your business goals and marketing activities along with research into your local area, customers and competitors, audit your digital platforms, dig into your current activities, identify campaign ideas, key dates and so much more.
These strategies are are much more than the basic ‘plan of attack’ strategies you may have seen in the past.
We will map out all that we can to help your business grow and get those results you have been dreaming of!
Our Process
Strategy Inclusions
Marketing
90 min 1:1 strategy call or meeting with Shellie where we define your current position, look at what's working and what's not and align your business goals with your marketing goals
Full audit of your current social media and digital marketing channels (website, Google My Business)
Competitor analysis
Research local area and consumer insights
Defining customer personas
Diving deeper into your current brand(voice + personality)
Organic + paid social media strategy
Collaboration and partner research
Campaign generation - strategies to help drive revenue
Research into 3rd Party advertising opportunities
Database + email marketing strategy
Customer journey
Diving deeper into your brand (colours, voice + personality)
Key date calendar
Social Media
90 min 1:1 strategy call or meeting with Shellie where we define your current position, look at what's working and what's not and align your business goals with your social media goals.
Audit of your current social media channels
Competitor analysis
Organic + paid social media strategy based on your goals and objectives
Identify measurements of success
Content strategy
Hashtag research
Influencer research and strategy
Ad audience recommendations
Image and style guide
Diving deeper into your current brand (colours, voice + personality)