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About SMH

hospitality marketing specialist agency

Ease that headache of yours by knowing that your marketing is in more than capable hands.

hospitality marketing specialist agency



Hi, my name is Shellie, hospitality marketing guru + founder of Sydney Marketing Hub.

Hospitality is where I grew my marketing roots. I started out as a bartender and worked my way up through the ranks to become a Marketing Manager and Executive with two of Sydney's leading hospitality groups.

With over 12 years of experience in the hospitality industry, during this time I have been lucky enough to have had two iconic Sydney venues under my portfolio the most recent and most iconic being the one and only Opera Bar, Sydney.

Having worked countlessly on small + large scale hospitality marketing campaigns I wanted to create an affordable, personalised marketing solution for the industry I had grown to love and that's when Sydney Marketing Hub was born.

So enough about me, I think It's time we chat about you. Let's grab a coffee, chat about your business + it's marketing needs, after all, that's why you have come here, right?!

Projects We've Worked On


Matt Murray,
Group General Manager
Royal Hotels Group

“Having worked with Shellie in a fast-paced high volume hospitality business I found her to be energetic, professional, insightful, a great communicator and focused on achieving the result. Shellie possesses great insights into industry trends and styles and guided us in marketing towards those demographics which aligned to my business and ultimately assisted us in achieving our goals. I would highly recommend Shellie for future projects or collaborations”

Simon Barbato
GM & Licensee
Woollahra Hotel

“Working together at The Keystone Group over the Hotels and Bars sector, Shellie was an instrumental member of the Marketing team. She was always dedicated to the success of her business portfolio and the wider group, collaborating with counterparts on creative activations across the venues. A great marketer with a solid operational understanding”

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